STOP – A Smart TOurism Platform

STOP - A Smart TOurism Platform


The project aims to create an intelligent platform to support the decisions of users and tour operators in the context of smart tourism destinations. The tool will be able to measure trends and make projections and forecasts on the various factors that can affect a place or territory. The objective is to support and improve tourism policies through a data-driven scientific approach and to strengthen the innovation and competitiveness of various destinations.

The R&D project aims to develop a data hub able to integrate open and linked-open data. This data will be provided by both official and non-official statistics and by new informative sources connected to data revolution (i.e. specialized blogs, scientific articles, websites, social networks).

What is the perception of a tourism destination?
What are the trends and forecasts of tourism flows at a given moment in a given territory?
What is the relationship between transport quality and/or accommodation services and the tourism performance of a destination?
Which factors are most likely to affect the planning of a trip or the choice of a location?
What are tourists’ shopping trends?
What is the relationship between the presence of major cultural attractions and the time spent by tourists in a specific location?


Identification of data sources and data lake building

Development of innovative models and techniques for data extraction, integration, exploration and analysis

Development of interactive data visualization and storytelling techniques

Implementation of the prototype

Valorization, preservation and dissemination

Expected results

Development and evaluation of marketing and promotion strategies to improve branding and positioning policies of a tourist destination
Optimization of tourist offers and services, through statistical data analysis and forecasting methods and models (i.e. predicting tourist demand, tourist behaviour analysis), for the management and study of travellers’ behaviours and experiences
Autonomously build a tourism strategy based on the strengths and potentials of your own city or territory
Continuous monitoring of changes and transformations in progress, to define quality solutions within destination management activities


The project is co-financed by the European Union, the Italian State and the Campania Region under the POR Campania FESR 2014/2020 and it’s aimed to implement the 1.1.2 action “Support for the purchase of services for technological, strategic, organizational and commercial business innovation and the 1.1.4 action “Support for collaborative R&D activities for the development of new sustainable technologies, new products and services” of Priority Axis 1 – Research and Innovation.